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Thinking inside the box

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Small Business vs Globilisation

Do you sometimes feel like you are simply funding massive globalisation? Everywhere you look something is being taken over by something else. Gone are the days when your bank manager knew you by your first name. Even the local press is now owned by a multi-national plc.

Not everyone is very happy about these developments. Sometimes you feel you are at the wrong end of a very long queue and terms like “service” have left the building. You are left listening to hours of “lift music” as your call is either processed by a remote call centre on the other side of the world or you work your way through an extensive menu of button pressing before talking to a “real” person who only answers your enquiry from a set script.
At Filofile we couldn’t be more different – here’s why we think that dealing with a small business is usually so much more rewarding for the customer.

Getting Personal
When customers know and like you and your employees, they’re more likely to support your business – provided that your products and services meet their needs. We enjoy getting to know our customers face-to-face and believe this provides our business with a marketing edge that has become increasingly important, as larger companies continue to dominate the marketplace.

Our customers know to look out for our Filofile vans. Getting to know customers face-to-face is a natural and important marketing strategy for a bricks-and-mortar business, but you can extend this personable quality to your online presence, as well. Social media provides opportunities to put your personality into your marketing and we aim to do this with our regular e-shots, blog posts and presence on LinkedIn and Facebook.

Keeping on our toes!

Small businesses are more nimble than larger businesses, and are better able to adapt as market conditions change. Because a small business is closer to its customers, it is in a better position to hear feedback and observe changing preferences. A lean business shifts gears more easily than a large one – especially, if it hasn’t invested hefty sums in obsolete infrastructure. Find out more about how we listen to our customers by downloading our free guide on Record Management Tips HERE .

Small businesses can take chances that would be more difficult for large companies. They can test new products in smaller markets, with minimal investment, observing variables and obstacles before deciding to try an idea on a larger scale. In fact, sometimes large companies masquerade as smaller businesses when testing new ideas, such as when Starbucks opened an eco-friendly location in Seattle under the name 15th Avenue Coffee and Tea. The relative anonymity of a lesser-known brand is an advantage when trying a risky idea, in part because it lessens the possibility of negative publicity if the venture isn’t successful.

Source: Gartenstein, Devra. “Advantages Small Companies Have Over Large Companies.” Small Business –, . 29 June 2018

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